Commerce built to convert and scale
A storefront is easy; a commerce operation is not. Most ecommerce disappointments trace to what sits behind the site: inventory that does not match the ERP, orders re-keyed by hand, pricing that lags the catalogue, content that takes weeks to produce. McKinsey observes retailers spending hundreds of hours generating ecommerce content that generative AI now produces in a fraction of the time, and puts the sector’s generative AI profit potential at US$400–660 billion a year.
End-to-end commerce, built for business growth
B2B Commerce
with customer-specific pricing, contract catalogues, approval workflows and ERP integration.
B2C Commerce
On Shopify, Adobe Commerce or headless architectures.
Marketplace and D2C
Builds
Integration
With ERP, OMS, WMS, payments, tax and logistics through FlowForge.
Content and Personalisation
With GenSolve AI: product descriptions, imagery briefs, recommendations.
Commerce Analytics
Through Click and BigBrain: conversion, basket, demand and inventory.
Platforms We Work With
US$400–660bn
Generative AI profit potential in retail and CPG (McKinsey)
100
Hundreds of hours of content generation reduced with generative AI (McKinsey)
32%
Lower forecast error with AI-driven demand planning feeding inventory (E2open)
Straight Through
Straight-through order-to-ERP flow eliminates re-keying and its error cost
